CaliBud Art Business proposal
Hey there Cali,
Thanks for taking the time to chat with me and share your vision for your website. I enjoy the company of passionate entrepreneurs and would be enthused to partner with you. In my proposals, I try to ensure that I address each of your needs with a solution. From our discussion, these are the six that seem to have emerged and are the most important to solve for you:
- Develop a conversion-focused web strategy to promote your artwork.
- Design your website so it is professional, engaging, and matches your brand vision.
- Drive traffic to your site using social media and search engine optimization.
- Train you on how to manage the site.
- Provide exceptional customer service and effective communication throughout the duration of your website.
- Timely turnaround.
Please let me know if these issues are in alignment with your concerns.
Mario Flawless
Flawless Website Design, CEO
Planning & Design
Project Setup
Your website begins with a thorough, up-front process of discovery. Through interviews and surveys, we develop a series of deliverables that allows us to work efficiently through the duration of the production.
Your project’s success depends on a solid foundation, this work is crucial.
DELIVERABLES:
- Project setup
- Timeline & milestone setup
- Business objectives survey
- Design objectives survey
- Conversion workflow
- Sitemap
Conversion Content
Your website needs to convert traffic into qualified leads. We will help develop and refine your sales letter and site layout into several deliverables that will be used to convert traffic into leads.
We schedule you with a 20 minute call with our copywriter to polish up your sales copy throughout the website.
DELIVERABLES:
- Sales letter development
- Homepage, About, Shop/Products, Booking, & Contact Pages
- Content download opt-in’s
- Incentivized opt-in “pop-up”
- Auto-responder series
- Customer-focused email series
Additional Content
We know that you may have additional content that is supporting to the primary conversion pages that we are helping you with. We will help you organize and load this content into the content management system when ready. You will have the ability to change content in our system as often as you like, but we will provide the initial proofing and loading of up to five (5) pages.
Our disclaimer is that this content development or entry does not hold up the project process or our project milestones. Payment must not be withheld due to this content.
DELIVERABLES:
- Content inventory
- 1 Round of professional proofing
- Load content into CMS and format
- 2 Rounds of on-site revisions to the content layout
Search Engine Optimization
(Initial SEO setup)
In addition to your website needs to convert visitors into qualified leads, your site needs to attract more qualified traffic. We accomplish this by optimizing your websites content for a basket of relevant, traffic-rich keywords.
DELIVERABLES:
- Keyword research, target top five (5) opportunities
- Optimize page titles
- Meta descriptions
- SEO copywriting / text optimization
- Image optimization
- Schema Structured Data
Website Development
We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your business and set up for maximum conversion.
Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.
DELIVERABLES:
- Templates & interface code for:
- Homepage
- Inside pages
- Standard page elements (headers, paragraphs, images, videos, links, etc)
- Form elements
- Cross-browser tested in Internet Explorer 6+, Firefox 2+, Safari, & Google Chrome
- Terms of Service & Privacy Policy (We help put them together of you)
Mobile Design
Visitors browsing your site from other device types account for up to 50% of your website traffic. We will create a responsive mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes.
DELIVERABLES:
- 1 mobile concept
- 1 tablet concept
- Device testing – iPhone, iPad, Android, and Tablet
Design and features
We will create your website with about 10 to 20 pages. Content will be created and provided by you. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our Platform. All of our websites include dynamic menus as well as sitemaps to control site navigation.
We will create the following custom modules as part of your website
- Contact Forms: Contact forms; all form data will automatically be collected in the database.
- E-Commerce Capabilities: you’ll be able to collect payments and process orders for your artwork and schedule bookings directly from the website dashboard. We integrate your website with the payment processor of your choice. (I.e., PayPal, Stripe, Square)
DELIVERABLES:
- Fully functional website
- Google Analytics install
- Google Webmaster tools setup
In addition, we remove a lot of the unnecessary fluff that WordPress comes with out-of-the-box. We do this to organize your website’s dashboard in order to streamline your operations when you are managing the website.
Phase 2
Design Approval
Design Approval
After we’ve completed the planning and design phase, you’ll be able to login to the staging site where you’ll be able to browse each page and approve your new design. You may request any revisions to any pages during this phase. Only after you approve the design will we begin phase 3.
Training
- Basic website
- Additional custom modules
- Analytics
In addition, your website will have a new “website training” tab on your dashboard with access to all of the tutorial videos that we’ve created so far to help you manage your website.
Phase 3
Launch
Completion
During the duration of the website development, we place your website in “Coming Soon” mode. Once you’ve approved your new website design, we perform a quality assurance review of each web page to make it meets scope specification.
After we’ve done the quality assurance review, we remove the “coming soon” page and your website will be live and accessible to the public. This date will be considered as your “Launch Date”.
Post-Launch
CRO & Marketing
Search Engine Optimization maintenance
(Ongoing seo)
We will use a combination of tactics based on a core strategy of content generation to increase the traffic to your site. This ongoing campaign will be driven from a quarterly strategy outline followed with 3 months of tactical implementation. Each quarter we will review the strategy and implement changes as necessary.
DELIVERABLES:
- Define goals
- Brainstorm & keyword discovery
- In-depth keyword research
- Retainer @ 2 hours per month
- Available in Diamond or Flawless Plan
Conversion Rate Optimization
Once your new website is live and we are collecting data on how visitors use it, then it is time to improve the experience. Following the launch, we will do monthly assessments with recommendations and implementation to increase the opt-in and conversion rates for booking and engagement.
DELIVERABLES:
- 1 month assessment
- 3 month assessment
- 6 month assessment
Note: Up to 3 hours per assessment for improvements
Facebook And/or Google Ads setup & maintenance
You get everything you need to start or update ad campaigns to attract new customers and capture site abandoners. We set up your Facebook Pixel and Google Analytic tracking codes, then create engaging ads specifically for your business.
DELIVERABLES:
- Facebook Pixel Setup
- 2 Prospecting Ads
- 2 Remarketing Ads
- Custom Designed Ad Images
- Keyword & Demographic Targeting
- Available in Flawless Plan only
Note: Up to 3 hours per assessment for improvements
PROJECT INVESTMENT
Deliverable | Timeframe | Cost |
Planning | 2 days | $300 |
Conversion Content Copywriting | 5-7 days* | $300 |
Additional Content | 1 week* | Included |
Search Engine Optimization | 4 days | $300 |
Website Development | 1 week | $400 |
Mobile Responsive | 3 days* | $400 |
Design & Features | 4-5 days* | $450 |
Completion | 4 hours | Included |
Training | 2 hours | Included |
Conversion Optimization | 9 hours* | $350 |
___________ | ___________ | |
Subtotal | $2,500 | |
Referral Discount | -$500 | |
Total | 2 weeks | $2,000 |
Then, Select The Best Plan To Keep Your Up To Date & Secure:
Basics Plan - $99 / Mo
Website Hosting, Daily Backups, Weekly Security Scans, Weekly Performance Scans, Uptime Monitoring, & Monthly Reports.
Diamond Plan - $199 / Mo
Includes “Basics” plan + Up to 4 hours of custom design, development, and research.
Most Popular
Flawless Plan - $499 / Mo
Includes “Diamond” plan + Up to 8 hours of custom design, development, and research, and Google OR Facebook Ad Management.
Additional $200 for both Facebook AND Google
ADDITIONAL BILLABLE
Unplanned components, ideas, revisions, and project scope happen – when there is an unexpected event that will incur a cost, we will notify you ahead of time and will not produce unless we receive clear approval for increased budget and timeline.
OUR TEAM & ABOUT US
We have built 371 online business projects since 2014. Our business is owned fully between by the CEO, Mario Flawless. Your project will be managed by Mario and several of our team members will play a part in the build over the duration of your project.
Each of our projects
Mario
Cecilia
Content Copywriter
Alex
Customer Service & Web Designer
Taylor
Social Media Manager
Orlando
Google/Facebook Ad Manager
Evan
Search Engine Optimization Expert
David
Photographer
Amberlee
METHODOLOGY
How it Works
- Discovery – through a process of surveys and meetings we’ll gather all the information we need to have the best understanding of your business and goals.
- Architecture – just like a building, a website needs a solid blueprint. Together we’ll determine the best way to organize your website and sketch out a rough outline.
- Content – with a solid blueprint in place it will be your job to collect, organize, edit, and deliver to us content for each page of the website.
- Design – at the same time you are working on
content our team will be creating non-functioning comprehensive layouts showing possible design directions. - Development – with all the necessary architecture, content, and design elements in hand we’ll create the first working version of your website.
- Launch – getting your website “go live” ready will inevitably require several rounds of revisions and polish. Once the website is ready, we’ll go through the final launch checklist.
- Warranty – your site is now live! Over the next several weeks our team will be training you on how to manage the website and helping you solve any issues.
Communicating Effectively
During your project communication will be non-stop with emails, phone calls, and online meetings. Here is how we make it happen.
- Email – support@flawlesswebsitedesign.com is the only email you need to remember. Everyone here regularly checks this account and the person best suited to reply will always do so quickly.
- Phone – Call (303) 558-6592 and select option 1. This is the direct line of your project manager, Mario. Your calls are always welcome between
8am and5pm MST, Monday through Friday. - Meetings – we use UberConference for online meetings to review milestones and deliverables. All you need is a smartphone, tablet, or a computer with microphone.
- Live Chat – Click the chat icon on the bottom-right corner of any page to start a chat with one of our representatives. Chat hours are 8am to 8pm, 7 days per week.
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AGREEMENT & ACCOUNT CREATION
VENDOR (us, we, our)
Flawless Website Design |
CUSTOMER (you, your)
CaliBud Art |
INVOICES
Payment is due upon receipt of invoice. You may not withhold any amounts due and we reserve the right to cease work without prejudice if amounts are not paid when due. You will receive your first invoice via email within a few hours of submitting your proposal.
PAYMENT
Payments are due upon completion of deliverables. If you delayed the execution or performance of a deliverable we reserve the right to make payments due upon the estimated due date.
Deliverable | Amount ($) | Estimated Due Date |
Agreement Signing Stage | $1,000 | Upon receipt |
Design Approval Stage | $500 | April 19th, 2021 |
Website Launch Stage | $500 | April 23rd, 2021 |
First Monthly Retainer | $99 – $499 / month | May 23rd, 2021 |
TERMS & CONDITIONS
This website proposal incorporates the website proposal terms and conditions provided online at https://www.flawlesswebsitedesign.com/terms-of-service/ and form a binding part of this agreement. You acknowledge you read, understood and agree to the terms and conditions.
ENTIRE AGREEMENT
This document together with any attachments, as well as any new, different or additional terms, conditions or policies which we may establish from time to time, and any agreement that we are currently bound by or will be bound by in the future, constitutes the complete and exclusive agreement between you and us concerning your engagement of us on this project, and supersede and govern all prior written and verbal communications.
E-Signature & Account Creation