Discovery & Project Setup

Every successful website starts with a clear strategy. We begin by identifying business objectives, target customers, and conversion goals so the site is built to perform, not just look good. 

Your project’s success depends on a solid foundation, this work is crucial.

DELIVERABLES:

• Project setup and kickoff

• Timeline and milestone planning

• Business and design objective alignment

• Conversion workflow mapping

• Sitemap and site architecture planning
  

Conversion-Focused Content & Messaging

The website will be rewritten to speak directly to property managers and commercial decision-makers. The goal is to establish trust quickly and guide visitors toward contacting PSF.

DELIVERABLES:

• Conversion-focused sales messaging

• Page copy for:

• Homepage

• Services

• Industries Served

• About

• Contact

• Supporting pages as needed

• Call-to-action strategy throughout the site

   

Supporting Content & CMS Integration

Existing and supporting content will be reviewed, refined, and loaded into WordPress. PSF will retain full control of content management after launch.We know that you may have additional content that is supporting to the primary conversion pages that we are helping you with. We will help you organize and load this content into the content management system when ready. You will have the ability to change content in our system as often as you like, but we will provide the initial proofing and loading of up to ten (10) pages.

Our disclaimer is that this content development or entry does not hold up the project process or our project milestones. Payment must not be withheld due to this content.

DELIVERABLES:

• Content inventory and organization

• Professional proofing and formatting

• Content loaded into WordPress CMS

• Two rounds of layout revisions

Search Engine Optimization

(Initial SEO setup)

The site will be optimized to attract qualified traffic from Google searches related to commercial concrete and asphalt services.

DELIVERABLES:

• Keyword research targeting high-intent opportunities

• On-page SEO across all pages:

• Page titles

• Meta descriptions

• Heading structure

• Internal linking

• SEO copy optimization

• Image optimization (compression, web-friendly formats, CDN-ready)

• Schema structured data where applicable

Website Design & Development

A custom WordPress design will be built to reflect PSF’s professionalism, reliability, and scale. The site will be structured for usability, clarity, and conversion.

DELIVERABLES:

• Custom design system applied site-wide

• Fully developed templates for:

• Homepage

• Interior pages

• Forms and standard elements

• Cross-browser and device compatibility

• Privacy Policy and Terms assistance

Mobile & Performance Optimization

Visitors browsing your site from other device types account for 50% or more of your website traffic. We will create a responsive mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes.

DELIVERABLES:

• Responsive mobile and tablet layouts

• Device testing (iOS, Android, tablet)

• Performance and speed optimization

Design and features

Depending on the overall complexity of the structure, we will create your website with between 5 to 20 pages. The initial content will be provided by you through our onboarding platform. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our Platform. All of our websites include dynamic menus as well as sitemaps to control site navigation.

DELIVERABLES: 

• Fully functional website
• Google Analytics install
• Google Webmaster tools setup

Design Approval

Training

Included in this initial project will be a 30-minute to one-hour training session via conference call to covering the following topics:

• Basic website management
• Additional custom modules
• Analytics

In addition, you’ll have access to our training platform with access to all of the tutorial videos that we’ve created so far to help you manage your website.

Completion

Search Engine Optimization maintenance

(Ongoing seo)

We will use a combination of tactics based on a core strategy of content generation to increase the traffic to your site. This ongoing campaign will be driven from a quarterly strategy outline followed with 3 months of tactical implementation. Each quarter we will review the strategy and implement changes as necessary.

DELIVERABLES:

• Define goals
• Brainstorm & keyword discovery
• In-depth keyword research
• Retainer @ 2 hours per month

Conversion Rate Optimization

Unplanned components, ideas, revisions, and project scope happen – when there is an unexpected event that will incur a cost, we will notify you ahead of time and will not produce unless we receive clear approval for increased budget and timeline.

We have built 476 online business projects since 2014. Our business is owned fully by the CEO, Mario Flawless. Your project will be managed by Mario and several of our team members will play a part in the build over the duration of your project.

Our projects are taken through an innovative process that we have designed over the last 7 years, yet continue to refine to create the best possible experience. We use a combination of online tools, customer interactions, and milestones to ensure that your project goes from execution to completion within the allotted time & budget with the best end product.

METHODOLOGY

How it Works

Lets start off by looking at the steps we’ll be taking to get your project from start to finish.

1. Discovery – through a process of surveys and meetings we’ll gather all the information we need to have the best understanding of your business and goals. 
2. Architecture – just like a building, a website needs a solid blueprint. Together we’ll determine the best way to organize your website and sketch out a rough outline. 
3. Content – with a solid blueprint in place it will be your job to collect, organize, edit, and deliver to us content for each page of the website. 
4. Design – at the same time you are working on content our team will be creating non-functioning comprehensive layouts showing possible design directions. 
5. Development – with all the necessary architecture, content, and design elements in hand we’ll create the first working version of your website. 
6. Launch – getting your website “go live” ready will inevitably require several rounds of revisions and polish.  Once the website is ready, we’ll go through the final launch checklist. 
7. Warranty – your site is now live!  Over the next several weeks our team will be training you on how to manage the website and helping you solve any issues.

Communicating Effectively

During your project communication will be non-stop with emails, phone calls, and online meetings.  Here is how we make it happen.

• Email – support@flawlesswebsitedesign.com is the only email you need to remember.  Everyone here regularly checks this account and the person best suited to reply will always do so quickly.
• Meetings – we use Zoom, and/or Google Meet for online meetings to review milestones and deliverables. All you need is a smartphone, tablet, or a computer with microphone.
• Live Chat – Click the chat icon on the bottom-right corner of any page to start a chat with one of our representatives. Chat hours are 8am to 8pm, 7 days per week.

INVOICES

Payment is due upon receipt of invoice. You may not withhold any amounts due and we reserve the right to cease work without prejudice if amounts are not paid when due. You will receive your first invoice via email within a few hours of submitting your proposal.

PAYMENT

Payments are due upon completion of deliverables. If you delayed the execution or performance of a deliverable we reserve the right to make payments due upon the estimated due date.

TERMS & CONDITIONS

This agreement incorporates the website proposal terms and conditions provided online at https://www.flawlesswebsitedesign.com/terms-of-service/ and form a binding part of this agreement. You acknowledge you read, understood and agree to the terms and conditions. 

ENTIRE AGREEMENT

This document together with any attachments, as well as any new, different or additional terms, conditions or policies which we may establish from time to time, and any agreement that we are currently bound by or will be bound by in the future, constitutes the complete and exclusive agreement between you and us concerning your engagement of us on this project, and supersede and govern all prior written and verbal communications.

E-Signature & Account Creation