3rd Point of view logo design
Your logo files are ready for you to download.
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Download Your Logo Files
Click the button below to download the zip file containing your new logo design. Your logo comes with a light and dark version in 4 formats, JPG, PNG, EPS, and PDF. The formats are listed below for you to view.
The JPG is a raster image that is designed for use on the web. JPGs can be optimized, when saving them out of photoshop, to find the perfect balance of small file size and high quality. On the web, you want your images files to be as small as they can be so your site loads quickly, but large enough to still appear crisp and not pixilated. A JPG can not have a transparent background so they are always in the shape of a rectangle or square with a solid background.
Best use = rectangle or square photos and images on your website.
PNG is another raster image type. For the general marketer, the main difference to understand between a PNG and JPG is that a PNG can have a transparent background and is generally larger and higher quality. Therefore a PNG is ideal for saving logo files for websites because they can be placed over a colored background.
Best use = logos, icons and other images where a transparent background is preferred.
The PDF format is for creating graphics that frequently require resizing. Your company logo should be created as a vector and saved as a master file. When necessary, always create a JPG or PNG for use on the web from this master vector file. Just be sure to save the new raster file in the exact dimensions needed. Depending on how a PDF is originally created, it can be either a vector or a raster file. Whether you opt to flatten the layers of your file or choose to retain each one will determine the image type.
An EPS file is a vector file of a graphic, text or illustration. Because it is a vector, it can easily be resized to any size it needs to be. An EPS file can be reopened and edited.
Best use = master logo files and graphics and print designs.