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303 Auto Care Business Proposal

Daniel,

Thanks for taking the time to chat with me and share your vision for 303 Auto Care. I enjoy the company of passionate entrepreneurs and would be enthused to partner with you. In my proposals, I try to ensure that I address each of your needs with a solution. From our discussions, these are the six that seem to have emerged and are the most important to solve for you:

    • Develop a conversion focused web strategy to promote your business.
    • Design your website so it is professional, engaging, and matches your brand vision.
    • Create an email opt-in program to increase conversions and leads.
    • Drive traffic to your site using search and social media.
    • Train you on how to manage the site.
    • Timely turnaround and reasonable budget.

It was great to catch up with you so far about your business and I’m looking forward to working on your website.

Warmest Regards,
Mario Salazar
Flawless Website Design, CEO

SCOPE OF WORK & DELIVERABLES

Planning

Your website begins with a thorough, up-front process of discovery. Through interviews and surveys, we develop a series of deliverables that allows us to work efficiently through the duration of the production. 

Your project’s success depends on a solid foundation, this work is crucial.

DELIVERABLES:

  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Ideal customer profile brief
  • Conversion workflow
  • Sitemap

Conversion Content

Your website needs to convert traffic into qualified leads. We will help develop and refine your sales letter and site layout into several deliverables that will be used to convert traffic into leads.

DELIVERABLES:

  • Sales letter development
    • Homepage, Services, About, & Contact Us
  • Content download opt-in’s
    • Customer opt-in
    • Vendor opt-in
  • Auto-responder series
    • Customer focused 5 part email series
    • Vendor focused 5 part email series

Additional Content

We know that you will have additional content that is supporting to the primary conversion pages that we are helping you with. We will help you organize and load this content into the content management system when ready. You will have the ability to change content in our system as often as you like, but we will provide the initial proofing and loading of up to ten (10) pages.

DELIVERABLES:

  • Content inventory
  • 1 Round of professional proofing
  • Load content into CMS and format
  • 2 Rounds of on-site revisions to the content layout

Search Engine Optimization

(Initial SEO setup)

In addition to your website needs to convert visitors into qualified leads, your site needs to attract more qualified traffic. We accomplish this by optimizing your websites content for a basket of relevant, traffic-rich keywords.

DELIVERABLES:

  • Keyword research, target top ten (10) opportunities
  • Optimize page titles
  • Meta descriptions
  • SEO copywriting / text optimization
  • Image optimization
  • Schema Structured Data
  • Google XML
  • Robots.txt

Website Development

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion.

Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.

DELIVERABLES:

  • Templates & interface code for:
    • Homepage
    • Inside pages
    • Standard page elements (headers, paragraphs, images, videos, links, etc)
    • Form elements
  • Cross-browser tested in Internet Explorer 6+, Firefox 2+, Safari, & Google Chrome

Mobile Design

Visitors browsing your site from other device types account for up to 50% of your website traffic. We will create a responsive mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes.

 

DELIVERABLES:

  • 1 mobile concept
  • 1 tablet concept
  • Device testing – iPhone, iPad, Android, and Tablet

Design and features

We will create your website with about 10 to 20 pages. Content will be created and provided by you. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our Platform. All of our websites include dynamic menus as well as sitemaps to control site navigation.

We will create the following custom modules as part of your website

  • Contact Forms: contact us, customer feedback, and appointment scheduling; all form data will automatically be collected in the database.

     

  • Blog/News: you will be able to post new content and articles; your blog will include categories and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, videos, text, images, documents, and anything else you’d like to display.

DELIVERABLES: 

  • Fully functional website
  • Google Analytics install
  • Google Webmaster tools setup

Email Marketing

Create one (1) branded newsletter template. Setup three (3) email marketing lists that will have easy signup via the website for news and special offers. At the point of every purchase or inquiry, the customer will be prompted to add themselves to this marketing list.

DELIVERABLES:

  • 1 Custom email marketing template

Completion

Before your website goes live we will do a quality assurance review of each web page to make it meets scope specification. Also, we will help you transfer your DNS to point to your new website.

Training

Included in this initial project will be a (1) one-hour system webinar training covering the following topics:

  • Basic website management & blog
  • Custom Modules & Plugins
  • Email Marketing
  • Analytics

Search Engine Optimization maintenance

(Ongoing seo)

We will use a combination of tactics based on a core strategy of content generation to increase the traffic to your site. This ongoing campaign will be driven from a quarterly strategy outline followed with 3 months of tactical implementation. Each quarter we will review the strategy and implement changes as necessary.

DELIVERABLES:

  • Define goals
  • Brainstorm & keyword discovery
  • In-depth keyword research
  • Retainer @ 2 hours per month

Social Media Optimization

Optimize social media profiles for increased visibility on Facebook, Instagram, LinkedIn, Twitter, Google+, and Google My Business.

Conversion Optimization

Once your new website is live and we are collecting data on how visitors use it, then it is time to improve the experience. Following the launch, we will do monthly assessments with recommendations and implementation to increase the opt-in and conversion rates for booking and engagement.

DELIVERABLES:

  • 1 month assessment
  • 3 month assessment
  • 6 month assessment

Note: Up to 3 hours per assessment for improvements

4k Video Production & Photography

We know that video is a powerful storytelling tool for your Business. We have a variety of different approaches to take for building out video assets based on objectives.

Every Video Production Receives:

  • Full motion original footage (Shot in 4K HD Quality)
  • Photographs from video shoot for any miscellaneous use: social media, website, flyers, banners, canvas prints, etc.
  • Professional voice over narrative and/or professional voice recording (if applicable)
  • On-screen typography
  • Royalty-free music
  • End slate (business info)
  • 10-day turn-around
  • 2 rounds of revisions (5-day window to receive revisions)

Original Content Video – Business Profile (On-location shoot):

  • From 30 seconds up to 90 seconds in length
  • On-camera interview of one individual
  • Up to 2 hours on location filming
  • On-site filming & interview scheduled within 5 days of order

Original Content Video – Testimonial (On-location shoot):

  • Up to 90 seconds in length
  • On-camera interview of one individual
  • Up to 2 hours on location filming
  • Selected footage of the vehicle and/or work being done to vehicle
  • On-site filming & interview scheduled within 5 days of order

Experts on Call Interview Video (On-location shoot):

  • Up to 60 seconds in length
  • Full motion original footage of interviewee showcasing expertise on topics relating to the business (in 4k HD)
  • Up to 2 hours on location filming for stand alone, or included with footage captured at the same location

Project Overview Video (On-location shoot):

  • Up to 90 seconds in length
  • On-camera interview of one individual and/or client
  • Will travel to various locations for an agreed amount of time

Additional Content

We know that you will want additional content about your business on your website than what we are developing. This might include additional pages, blog entries, imagery, frequently asked questions, and documents. We support and encourage this content to be created and added to your website.

Our disclaimer is that this content development or entry does not hold up the project process or our project milestones. Payment must not be withheld due to this content.

        PROJECT INVESTMENT

        Then, Select The Best Plan For Your Ongoing Maintenance

        FLAWLESS PLATFORM - $50 / Mo

        Daily Backups, Weekly Security Scans, Weekly Performance Scans, Uptime Monitoring, & Monthly Reports.

        Plus PLan - $99 / Mo

        The Flawless Platform + Up to 4 hours of custom design, development, and research.

        Platinum Plan - $499 / Mo

        The Flawless Platform + Up to 8 hours of custom design, development, and research.

        ADDITIONAL BILLABLE

        Unplanned components, ideas, revisions, and project scope happen – when there is an unexpected event that will incur a cost, we will notify you ahead of time and will not produce unless we receive clear approval for increased budget and timeline.

        OUR TEAM & ABOUT US

        We have built over 300 online business projects since 2014. Our business is owned fully between by the CEO, Mario Salazar. Your project will be managed by Mario and several of our team members will play a part in the build over the duration of your project. 

        Each of our projects are taken through an innovative process that we have designed over the last 5 years, yet continue to refine to create the best possible experience. We use a combination of online tools, customer interactions, and milestones to ensure that your project goes from execution to completion within the allotted time & budget with the best end product.

        Mario

        CEO / Marketing Consultant

        Alex

        Designer / Developer

        Deborah

        Content Copywriter

        Christopher

        Conversion Specialist

        Jordan

        Executive Director

        AJ

        Audio Engineer

        METHODOLOGY

        How it Works

        Lets start off by looking at the steps we’ll be taking to get your project from start to finish.

         

        1. Discovery – through a process of surveys and meetings we’ll gather all the information we need to have the best understanding of your business and goals.

           

        2. Architecture – just like a building, a website needs a solid blueprint. Together we’ll determine the best way to organize your website and sketch out a rough outline.

           

        3. Content – with a solid blueprint in place it will be your job to collect, organize, edit, and deliver to us content for each page of the website.

           

        4. Design – at the same time you are working on content our team will be creating non-functioning comprehensive layouts showing possible design directions.

           

        5. Development – with all the necessary architecture, content, and design elements in hand we’ll create the first working version of your website.

           

        6. Launch – getting your website “go live” ready will inevitably require several rounds of revisions and polish.  Once the website is ready, we’ll go through the final launch checklist.

           

        7. Warranty – your site is now live!  Over the next several weeks our team will be training you on how to manage the website and helping you solve any issues. 

        Communicating Effectively

        During your project communication will be non-stop with emails, phone calls, and online meetings.  Here is how we make it happen.

         

        • Email support@flawlesswebsitedesign.com is the only email you need to remember.  Everyone here regularly checks this account and the person best suited to reply will always do so quickly.

           

        • Phone – Call (303) 558-6592 and select option 1. This is the direct line of your project manager, Mario.  Your calls are always welcome between 8am and 5pm MST, Monday through Friday.

           

        • Meetings – we use UberConference for online meetings to review milestones and deliverables. All you need is a smartphone, tablet, or a computer with microphone.

        AGREEMENT & ACCOUNT CREATION

         

        VENDOR (us, we, our)

        Flawless Website Design

        CUSTOMER (you, your)

        303 Auto Care

        INVOICES

        Payment is due upon receipt of invoice. You may not withhold any amounts due and we reserve the right to cease work without prejudice if amounts are not paid when due. You will receive your first invoice via email within a few hours of submitting your proposal.

        PAYMENT

        Payments are due upon completion of deliverables. If you delayed the execution or performance of a deliverable we reserve the right to make payments due upon the estimated due date.

        TERMS & CONDITIONS

        This website proposal incorporates the website proposal terms and conditions provided online at https://www.flawlesswebsitedesign.com/terms-of-service/ and form a binding part of this agreement. You acknowledge you read, understood and agree to the terms and conditions. 

        ENTIRE AGREEMENT

        This document together with any attachments, as well as any new, different or additional terms, conditions or policies which we may establish from time to time, and any agreement that we are currently bound by or will be bound by in the future, constitutes the complete and exclusive agreement between you and us concerning your engagement of us on this project, and supersede and govern all prior written and verbal communications.

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