Natural CBD Pro Business proposal

Hey there Teddy,

Thanks for taking the time to chat with me and share your vision for your website. I enjoy the company of passionate entrepreneurs and would be enthused to partner with you. In my proposals, I try to ensure that I address each of your needs with a solution. From our discussion, these are the six that seem to have emerged and are the most important to solve for you:

    • Develop a conversion-focused web strategy to promote your business.
    • Design your website so it is professional, engaging, and matches your brand vision.
    • Design product labels and provide product photography for you to use on the website and other various outlets.
    • Drive traffic to your site using search engine optimization.
    • Train you on how to manage the site.
    • Timely turnaround and reasonable budget.

Please let me know if these issues are in alignment with your concerns.

Warmest Regards,
Mario Flawless
Flawless Website Design, CEO

SCOPE OF WORK & DELIVERABLES

Planning

Your website begins with a thorough, up-front process of discovery. Through our content request form and conference calls, we develop a series of deliverables that allows us to work efficiently through the duration of the production. 

Your project’s success depends on a solid foundation, this work is crucial.

DELIVERABLES:

  • Project setup
  • Timeline & milestone setup
  • Business objectives survey
  • Design objectives survey
  • Conversion workflow
  • Sitemap

Conversion Content

mYour website needs to convert traffic into qualified leads. We will help develop and refine your sales letter and site layout into several deliverables that will be used to convert traffic into leads.

DELIVERABLES:

  • Sales letter development
    • Homepage, About, Shop, Products, and Contact pages
  • Legal website pages
    • Terms of Service, Privacy Policy, and Disclaimer pages
  • Content download opt-in’s
    • Incentivized opt-in “pop-up”
  • Auto-responder series
    • Customer-focused email series

Additional Content

We know that you may have additional content that is supporting to the primary conversion pages that we are helping you with. We will help you organize and load this content into the content management system when ready. You will have the ability to change content in our system as often as you like, but we will provide the initial proofing and loading of up to five (5) pages.

Our disclaimer is that this content development or entry does not hold up the project process or our project milestones. Payment must not be withheld due to this content.

DELIVERABLES:

    • Content inventory
    • 1 Round of professional proofing
    • Load content into CMS and format
    • 2 Rounds of on-site revisions to the content layout

    Product labels, graphics, and photos

    We will design product labels for your products that match the brand guidelines. We will create roughly 10 labels for you to use on the products and design product mockup images similar to the images on joyorganics.com.

    Once you have products in-hand and labeled, we will take professional photos of the products to use in the design.

    DELIVERABLES:

      • Up to 10 product label designs
      • Product photoshoot
        • Create a unique photography scene that matches the brand
        • Provide you with several product images in various positions and combinations to use on the website and social media pages.

      Website Development

      We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your business and set up for maximum conversion.

      Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.

      DELIVERABLES:

      • Templates & interface code for:
        • Homepage
        • Inside pages
        • Standard page elements (headers, paragraphs, images, videos, links, etc)
        • Form elements
      • Cross-browser tested in Internet Explorer 6+, Firefox 2+, Safari, & Google Chrome
      • Terms of Service & Privacy Policy (We help put them together of you)

      Mobile Design

      Visitors browsing your site from other device types account for up to 50% of your website traffic. We will create a responsive mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes.

      DELIVERABLES:

      • 1 mobile concept
      • 1 tablet concept
      • Device testing – iPhone, iPad, Android, and Tablet

      Design and features

      We will create your website with about 10 to 20 pages. Content will be created and provided by you. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our Platform. All of our websites include dynamic menus as well as sitemaps to control site navigation.

      We will create the following custom modules as part of your website

      • E-Commerce Capabilities: you will be able to collect payments for your products, add/change prices, and process orders directly through your site. We will integrate with the payment processor of your choice.
      • Contact Forms: Contact form; all form data will automatically be collected in the database.

      DELIVERABLES: 

      • Fully functional website
      • Google Analytics install
      • Google Webmaster tools setup

      Email Marketing

      We will create custom email addresses for you to send and receive emails with from your domain. Also, we will set you up with an email marketing platform and create up three (3) email marketing lists that will have easy signup via the website for news and special offers. At the point of every purchase or inquiry, the customer will be prompted to add themselves to this marketing list.

      DELIVERABLES:

      • Custom email address setup
      • Create 3 Email Marketing Lists (Integrating with the email marketing system of your choice)
        • Subscribers
        • Leads
        • Customers

      Training

      Included in this initial project will be a (1) one-hour system webinar training covering the following topics:

      • Basic website & e-commerce management
      • Additional custom modules
      • Email marketing
      • Analytics

      Completion

      Before your website goes live we will do a quality assurance review of each web page to make it meets scope specification. Also, we will help you transfer your DNS to point to your new website.

      Search Engine Optimization

      (Initial SEO setup)

      In addition to your website needs to convert visitors into qualified leads, your site needs to attract more qualified traffic. We accomplish this by optimizing your websites content for a basket of relevant, traffic-rich keywords.

      DELIVERABLES:

      • Keyword research, target top five (5) opportunities
      • Optimize page titles
      • Meta descriptions
      • SEO copywriting / text optimization
      • Image optimization
      • Schema Structured Data

      Search Engine Optimization maintenance

      (Ongoing seo)

      We will use a combination of tactics based on a core strategy of content generation to increase the traffic to your site. This ongoing campaign will be driven from a quarterly strategy outline followed with 3 months of tactical implementation. Each quarter we will review the strategy and implement changes as necessary.

      DELIVERABLES:

      • Define goals
      • Brainstorm & keyword discovery
      • In-depth keyword research
      • Retainer @ 2 hours per month

      Conversion Optimization

      Once your new website is live and we are collecting data on how visitors use it, then it is time to improve the experience. Following the launch, we will do monthly assessments with recommendations and implementation to increase the opt-in and conversion rates for booking and engagement.

      DELIVERABLES:

      • 1 month assessment
      • 3 month assessment
      • 6 month assessment

      Note: Up to 3 hours per assessment for improvements

      Facebook And/or Google Ads setup & maintenance

      You get everything you need to start or update ad campaigns to attract new customers and capture site abandoners. We set up your Facebook Pixel and Google Analytic tracking codes, then create engaging ads specifically for your business.

      DELIVERABLES:

      • Facebook Pixel Setup
      • 2 Prospecting Ads
      • 2 Remarketing Ads
      • Custom Designed Ad Images
      • Keyword & Demographic Targeting
      • Available in Flawless Plan only

      Note: Up to 3 hours per assessment for improvements

      PROJECT INVESTMENT

      Deliverable Timeframe Cost
      Planning 2 days Included
      Conversion Content Copywriting 5-7 days* $300
      Additional Content 1 week* Included
      Product Labels, Graphics, and Photos 3 days* $500
      Website Development 1 week $500
      Mobile Responsive 3 days* $400
      Design & Features 4-5 days* $450
      Search Engine Optimization 4 days $500
      Email Marketing 3 hours $100
      Completion 4 hours Included
      Training 2 hours Included
      Conversion Optimization 9 hours* $250
        ___________ ___________
      Total 2-3 weeks $3,000 

      Then, Select The Best Plan To Keep Your Up To Date & Secure:

      Basics Plan - $99 / Mo

      Daily Backups, Weekly Security Scans, Weekly Performance Scans, Uptime Monitoring, & Monthly Reports.

      Diamond Plan - $199 / Mo

      Includes The Platform + Up to 4 hours of custom design, development, and research.
      Most Popular

      Flawless Plan - $499 / Mo

      The Flawless Platform + Up to 8 hours of custom design, development, and research, and Google OR Facebook Ad Management.
      Additional $200 for both Facebook AND Google

      ADDITIONAL BILLABLE

      Unplanned components, ideas, revisions, and project scope happen – when there is an unexpected event that will incur a cost, we will notify you ahead of time and will not produce unless we receive clear approval for increased budget and timeline.

      OUR TEAM & ABOUT US

      We have built 357 online business projects since 2014. Our business is owned fully between by the CEO, Mario Flawless. Your project will be managed by Mario and several of our team members will play a part in the build over the duration of your project. 

      Each of our projects are taken through an innovative process that we have designed over the last 6 years, yet continue to refine to create the best possible experience. We use a combination of online tools, customer interactions, and milestones to ensure that your project goes from execution to completion within the allotted time & budget with the best end product.

      Mario

      CEO / Marketing Consultant

      Alex

      Designer / Developer

      Deborah

      Content Copywriter

      Cecilia

      Content Copywriter

      Christopher

      Conversion Optimization Expert

      AJ

      Google/Facebook Ad Manager

      Marlene

      Director of Photography

      Amberlee

      Print Specialist

      METHODOLOGY

      How it Works

      Lets start off by looking at the steps we’ll be taking to get your project from start to finish.

       

      1. Discovery – through a process of surveys and meetings we’ll gather all the information we need to have the best understanding of your business and goals.

         

      2. Architecture – just like a building, a website needs a solid blueprint. Together we’ll determine the best way to organize your website and sketch out a rough outline.

         

      3. Content – with a solid blueprint in place it will be your job to collect, organize, edit, and deliver to us content for each page of the website.

         

      4. Design – at the same time you are working on content our team will be creating non-functioning comprehensive layouts showing possible design directions.

         

      5. Development – with all the necessary architecture, content, and design elements in hand we’ll create the first working version of your website.

         

      6. Launch – getting your website “go live” ready will inevitably require several rounds of revisions and polish.  Once the website is ready, we’ll go through the final launch checklist.

         

      7. Warranty – your site is now live!  Over the next several weeks our team will be training you on how to manage the website and helping you solve any issues. 

      Communicating Effectively

      During your project communication will be non-stop with emails, phone calls, and online meetings.  Here is how we make it happen.

       

      • Email support@flawlesswebsitedesign.com is the only email you need to remember.  Everyone here regularly checks this account and the person best suited to reply will always do so quickly.

         

      • Phone – Call (303) 558-6592 and select option 1. This is the direct line of your project manager, Mario.  Your calls are always welcome between 8am and 5pm MST, Monday through Friday.

         

      • Meetings – we use UberConference for online meetings to review milestones and deliverables. All you need is a smartphone, tablet, or a computer with microphone.

         

      • Live Chat – Click the chat icon on the bottom-right corner of any page to start a chat with one of our representatives. Chat hours are 8am to 8pm, 7 days per week.

      AGREEMENT & ACCOUNT CREATION

      VENDOR (us, we, our)

      Flawless Website Design

      CUSTOMER (you, your)

      Natural CBD Pro
      Teddy Belachew

      INVOICES

      Payment is due upon receipt of invoice. You may not withhold any amounts due and we reserve the right to cease work without prejudice if amounts are not paid when due. You will receive your first invoice via email within a few hours of submitting your proposal.

      PAYMENT

      Payments are due upon completion of deliverables. If you delayed the execution or performance of a deliverable we reserve the right to make payments due upon the estimated due date.

      Deliverable Amount ($) Estimated Due Date
      Agreement Signing Stage $1,500 Upon receipt
      Design Approval Stage $750 December 18th, 2020
      Website Launch Stage $750 December 28th, 2020
      First Monthly Retainer $99 – $499 / month January 28th, 2021

      TERMS & CONDITIONS

      This website proposal incorporates the website proposal terms and conditions provided online at https://www.flawlesswebsitedesign.com/terms-of-service/ and form a binding part of this agreement. You acknowledge you read, understood and agree to the terms and conditions. 

      ENTIRE AGREEMENT

      This document together with any attachments, as well as any new, different or additional terms, conditions or policies which we may establish from time to time, and any agreement that we are currently bound by or will be bound by in the future, constitutes the complete and exclusive agreement between you and us concerning your engagement of us on this project, and supersede and govern all prior written and verbal communications.

      E-Signature & Account Creation