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Nicole Anne Lavelle Website Design Proposal

Hey Nicole,

Thanks for taking the time to chat with me and share your vision for your website. I enjoy the company of passionate entrepreneurs and would be enthused to partner with you. In my proposals, I try to ensure that I address each of your needs with a solution. From our discussions, these are the six that seem to have emerged and are the most important to solve for you:

    • Develop a conversion focused web strategy to promote your modeling, performing, and artwork.
    • Design your website so it is professional, engaging, and matches your sun, moon, stars, and planets vision.
    • Create an email opt-in program to increase conversions and leads.
    • Drive traffic to your site using search engine optimization and social media.
    • Train you on how to manage the site.
    • Timely turnaround and reasonable budget.

Nicole, please let me know if these issues are in alignment with your concerns. After you go through the proposal, let me know where you would like to go from here.

Warmest Regards,
Mario Salazar
Flawless Website Design, CEO



Your website begins with a thorough, up-front process of discovery. Through interviews and surveys, we develop a series of deliverables that allows us to work efficiently through the duration of the production. 

Your project’s success depends on a solid foundation, this work is crucial.


  • Project setup
  • Timeline & milestone setup
  • Design objectives survey
  • Ideal customer profile brief
  • Conversion workflow
  • Sitemap

Conversion Content

Your website needs to convert traffic into qualified leads. We will help develop and refine your sales letter and site layout into several deliverables that will be used to convert traffic into leads.


  • Sales letter development
    • Homepage
    • Modeling page
    • Performance page
    • Artwork page
    • Booking page
    • Contact page

Additional Content

We know that you may have additional content that is supporting to the primary conversion pages that we are helping you with. We will help you organize and load this content into your website when ready. You will have the ability to change content in our system as often as you like, but we will provide the initial proofing and loading of up to ten (10) pages.


  • Content inventory
  • 1 Round of professional proofing
  • Load content into CMS and format
  • 2 Rounds of on-site revisions to the content layout

Search Engine Optimization

(Initial SEO setup)

In addition to your website needs to convert visitors into qualified leads, your site needs to attract more qualified traffic. We accomplish this by optimizing your websites content for a basket of relevant, traffic-rich keywords.


  • Keyword research, target top five (5) opportunities
  • Optimize page titles
  • Meta descriptions
  • SEO copywriting / text optimization
  • Image optimization
  • Schema Structured Data
  • Google XML
  • Robots.txt

Website Development

We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion.

Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.


  • Templates & interface code for:
    • Homepage
    • Inside pages
    • Standard page elements (headers, paragraphs, images, videos, links, etc)
    • Form elements
  • Cross-browser tested in Internet Explorer 6+, Firefox 2+, Safari, & Google Chrome

Mobile Design

Visitors browsing your site from other device types account for up to 50% of your website traffic. We will create a responsive mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes.



  • 1 mobile concept
  • 1 tablet concept
  • Device testing – iPhone, iPad, Android, and Tablet

Design and features

We will create your website with about 20 (20) pages. Content will be created and provided by you. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our Platform. All of our websites include dynamic menus as well as sitemaps to control site navigation.

We will create the following custom modules as part of your website

  • Contact Forms: contact page and booking form; all form data will automatically be collected and stored in the website database.


  • Blog/News: you will be able to post new content and articles; your blog will include categories and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, videos, text, images, documents, and anything else you’d like to display.


  • Ecommerce for Artwork: we will enable your website to sell your artwork directly through your website with the ability to collect payments via PayPal, Square, Stripe, or just about any other credit card processor. 


  • Fully functional website
  • Google Analytics install
  • Google Webmaster tools setup

Email Marketing

Create one (1) branded newsletter template. Setup three (3) email marketing lists that will have easy signup via the website for news and special offers. At the point of every purchase or inquiry, the customer will be prompted to add themselves to this marketing list.


  • 1 Custom email marketing template


Before your website goes live we will do a quality assurance review of each web page to make it meets scope specification. Also, we will help you transfer your DNS to point to your new website.


Included in this initial project will be three (1) one-hour system webinar trainings covering the following topics:

  • Basic website management & blog
  • Custom Modules & Plugins
  • Email Marketing
  • Analytics

Each of these trainings may be recorded and presented for future use. Additional screencast trainings might be delivered to support specific processes included in your website project. Sometimes pre-recorded videos or documentation are opted in place of webinar trainings for certain backend processes.

Search Engine Optimization maintenance

(Ongoing seo)

We will use a combination of tactics based on a core strategy of content generation to increase the traffic to your site. This ongoing campaign will be driven from a quarterly strategy outline followed with 3 months of tactical implementation. Each quarter we will review the strategy and implement changes as necessary.


  • Define goals
  • Brainstorm & keyword discovery
  • In-depth keyword research
  • Retainer @ 2 hours per month

Social Media Optimization

Optimize social media profiles for increased visibility on Facebook, Instagram, LinkedIn, Twitter, Google+, and Google My Business.

Conversion Optimization

Once your new website is live and we are collecting data on how visitors use it, then it is time to improve the experience. Following the launch, we will do monthly assessments with recommendations and implementation to increase the opt-in and conversion rates for booking and engagement.


  • 1 month assessment
  • 3 month assessment
  • 6 month assessment

Note: Up to 3 hours per assessment for improvements

Additional Content

We know that you will want additional content about your business on your website than what we are developing. This might include additional pages, blog entries, imagery, frequently asked questions, and documents. We support and encourage this content to be created and added to your website.

Our disclaimer is that this content development or entry does not hold up the project process or our project milestones. Payment must not be withheld due to this content.


        Your Custom Quote







        4 hours


        Conversion Content

        2 days


        Additional Content

        5-7 days*


        Search Content

        5-7 days*



        2 weeks


        Mobile Design

        2 weeks*


        Website Build

        2 weeks*


        • Pages, code, setup


        • Forms


        • Blog/News


        • E-commerce


        Email Marketing Template

        1 hour*


        Social Media Setup

        2 hours*


        Completion, Quality Assurance, & Warranty

        2 weeks*



        1 day*








        Referral Discount (Krysta)


        – $800


        3 weeks


        Select The Best Plan For Your Ongoing Maintenance

        Bronze - $99 / Mo

        Website Hosting, The Flawless Platform, Daily Backups, Weekly Security Scans, Weekly Performance Scans, Uptime Monitoring, Unlimited Chat Support & Monthly Reports

        *Recommended For Your Website

        Silver - $499 / Mo

        Everything in Bronze + Up to 8 hours of custom design, development, and research.

        Platinum - $1,999 / Mo

        Everything in Silver + Google Adwords & Facebook Ad Management, 1 – 4k Video Production per month, 1 Photoshoot per month, & 20 to 30 Social Media Posts per month (formatted for each different platform)


        Unplanned components, ideas, revisions, and project scope happen – when there is an unexpected event that will incur a cost, we will notify you ahead of time and will not produce unless we receive clear approval for increased budget and timeline.


        We have built over 300 online business projects since 2014. Our business is owned fully between by the CEO, Mario Salazar. Your project will be managed by Mario and several of our team members will play a part in the build over the duration of your project. 

        Each of our projects are taken through an innovative process that we have designed over the last 5 years, yet continue to refine to create the best possible experience. We use a combination of online tools, customer interactions, and milestones to ensure that your project goes from execution to completion within the allotted time & budget with the best end product.


        CEO / Marketing Consultant


        Designer / Developer


        Content Copywriter


        Conversion Specialist


        Director of Photography


        Audio Engineer


        How it Works

        Lets start off by looking at the steps we’ll be taking to get your project from start to finish.


        1. Discovery – through a process of surveys and meetings we’ll gather all the information we need to have the best understanding of your business and goals.


        2. Architecture – just like a building, a website needs a solid blueprint. Together we’ll determine the best way to organize your website and sketch out a rough outline.


        3. Content – with a solid blueprint in place it will be your job to collect, organize, edit, and deliver to us content for each page of the website.


        4. Design – at the same time you are working on content our team will be creating non-functioning comprehensive layouts showing possible design directions.


        5. Development – with all the necessary architecture, content, and design elements in hand we’ll create the first working version of your website.


        6. Launch – getting your website “go live” ready will inevitably require several rounds of revisions and polish.  Once the website is ready, we’ll go through the final launch checklist.


        7. Warranty – your site is now live!  Over the next several weeks our team will be training you on how to manage the website and helping you solve any issues. 

        Communicating Effectively

        During your project communication will be non-stop with emails, phone calls, and online meetings.  Here is how we make it happen.


        • Email is the only email you need to remember.  Everyone here regularly checks this account and the person best suited to reply will always do so quickly.


        • Phone(303) 558-6592 is the direct line of your project manager, [PROJECT MANAGER NAME].  Your calls are always welcome between 8am and 5pm MST, Monday through Friday.


        • Meetings – we use UberConference for online meetings to review milestones and deliverables. All you need is a smartphone, tablet, or a computer with microphone.


        VENDOR (us, we, our)

        Flawless Website Design

        CUSTOMER (you, your)

        Nicole Anne Lavelle



        Payment is due upon receipt of invoice. You may not withhold any amounts due and we reserves the right to cease work without prejudice if amounts are not paid when due. You will receive your first invoice via email within a few hours of submitting your proposal.



        Payments are due upon completion of deliverables. If you delayed the execution or performance of a deliverable we reserve the right to make payments due upon the estimated due date. 

        Deliverable Amount ($) Estimated Due Date
        Agreement Signing 400.00 February 5th, 2019
        Design Approval 400.00 February 18th, 2019
        Sign Off 400.00 February 22nd, 2019
        First Monthly Retainer 99.00 to 1,999.00 / month March 5th, 2019
        Domain & SSL Renewal (Annual) 24.99 / year February 5th, 2020


        This website proposal incorporates the website proposal terms and conditions provided online at and form a binding part of this agreement. You acknowledge you read, understood and agree to the terms and conditions. 



        This document together with any attachments, as well as any new, different or additional terms, conditions or policies which we may establish from time to time, and any agreement that we are currently bound by or will be bound by in the future, constitutes the complete and exclusive agreement between you and us concerning your engagement of us on this project, and supersede and govern all prior written and verbal communications.


        Agreement Signed by Nicole LaVelle

        NAME: Nicole LaVelle
        DATE & TIME: 02/04/2019 at 8:47 pm
        IP ADDRESS: