Nicole Anne Lavelle Website Design Proposal
Hey Nicole,
Thanks for taking the time to chat with me and share your vision for your website. I enjoy the company of passionate entrepreneurs and would be enthused to partner with you. In my proposals, I try to ensure that I address each of your needs with a solution. From our discussions, these are the six that seem to have emerged and are the most important to solve for you:
- Develop a conversion focused web strategy to promote your modeling, performing, and artwork.
- Design your website so it is professional, engaging, and matches your sun, moon, stars, and planets vision.
- Create an email opt-in program to increase conversions and leads.
- Drive traffic to your site using search engine optimization and social media.
- Train you on how to manage the site.
- Timely turnaround and reasonable budget.
Nicole, please let me know if these issues are in alignment with your concerns. After you go through the proposal, let me know where you would like to go from here.
Warmest Regards,
Mario Salazar
Flawless Website Design, CEO
Planning
Your website begins with a thorough, up-front process of discovery. Through interviews and surveys, we develop a series of deliverables that allows us to work efficiently through the duration of the production.
Your project’s success depends on a solid foundation, this work is crucial.
DELIVERABLES:
- Project setup
- Timeline & milestone setup
- Design objectives survey
- Ideal customer profile brief
- Conversion workflow
- Sitemap
Conversion Content
Your website needs to convert traffic into qualified leads. We will help develop and refine your sales letter and site layout into several deliverables that will be used to convert traffic into leads.
DELIVERABLES:
- Sales letter development
- Homepage
- Modeling page
- Performance page
- Artwork page
- Booking page
- Contact page
Additional Content
We know that you may have additional content that is supporting to the primary conversion pages that we are helping you with. We will help you organize and load this content into your website when ready. You will have the ability to change content in our system as often as you like, but we will provide the initial proofing and loading of up to ten (10) pages.
DELIVERABLES:
- Content inventory
- 1 Round of professional proofing
- Load content into CMS and format
- 2 Rounds of on-site revisions to the content layout
Search Engine Optimization
(Initial SEO setup)
In addition to your website needs to convert visitors into qualified leads, your site needs to attract more qualified traffic. We accomplish this by optimizing your websites content for a basket of relevant, traffic-rich keywords.
DELIVERABLES:
- Keyword research, target top five (5) opportunities
- Optimize page titles
- Meta descriptions
- SEO copywriting / text optimization
- Image optimization
- Schema Structured Data
- Google XML
- Robots.txt
Website Development
We will create a custom website design based on your branding, colors, functionality requirements, and best usability practices. Your design will be unique to your company and set up for maximum conversion.
Your website will consist of a combination of convention and creativity to make sure that your visitors can find the content they need and inquire about your services. We design and code to the highest of standards and always keep up with industry trends.
DELIVERABLES:
- Templates & interface code for:
- Homepage
- Inside pages
- Standard page elements (headers, paragraphs, images, videos, links, etc)
- Form elements
- Cross-browser tested in Internet Explorer 6+, Firefox 2+, Safari, & Google Chrome
Mobile Design
Visitors browsing your site from other device types account for up to 50% of your website traffic. We will create a responsive mobile and tablet design of your site that will make browsing from these platforms an enjoyable experience. We will accomplish this by making your site “responsive” to various browser sizes.
DELIVERABLES:
- 1 mobile concept
- 1 tablet concept
- Device testing – iPhone, iPad, Android, and Tablet
Design and features
We will create your website with about 20 (20) pages. Content will be created and provided by you. Content can range from text, pictures, galleries, PDF/PPT/DOC downloadable files, embedded video, forms, and any element supported by our Platform. All of our websites include dynamic menus as well as sitemaps to control site navigation.
We will create the following custom modules as part of your website
- Contact Forms: contact page and booking form; all form data will automatically be collected and stored in the website database.
- Blog/News: you will be able to post new content and articles; your blog will include categories and an archive; comments are optional; your blog will be integrated directly into your website; your blog supports categories, tags, videos, text, images, documents, and anything else you’d like to display.
- Ecommerce for Artwork: we will enable your website to sell your artwork directly through your website with the ability to collect payments via PayPal, Square, Stripe, or just about any other credit card processor.
DELIVERABLES:
- Fully functional website
- Google Analytics install
- Google Webmaster tools setup
Email Marketing
Create one (1) branded newsletter template. Setup three (3) email marketing lists that will have easy signup via the website for news and special offers. At the point of every purchase or inquiry, the customer will be prompted to add themselves to this marketing list.
DELIVERABLES:
- 1 Custom email marketing template
Completion
Before your website goes live we will do a quality assurance review of each web page to make it meets scope specification. Also, we will help you transfer your DNS to point to your new website.
Training
Included in this initial project will be three (1) one-hour system webinar
- Basic website management & blog
- Custom Modules & Plugins
- Email Marketing
- Analytics
Each of these
Search Engine Optimization maintenance
(Ongoing seo)
We will use a combination of tactics based on a core strategy of content generation to increase the traffic to your site. This ongoing campaign will be driven from a quarterly strategy outline followed with 3 months of tactical implementation. Each quarter we will review the strategy and implement changes as necessary.
DELIVERABLES:
- Define goals
- Brainstorm & keyword discovery
- In-depth keyword research
- Retainer @ 2 hours per month
Social Media Optimization
Optimize social media profiles for increased visibility on Facebook, Instagram, LinkedIn, Twitter, Google+, and Google My Business.
Conversion Optimization
Once your new website is live and we are collecting data on how visitors use it, then it is time to improve the experience. Following the launch, we will do monthly assessments with recommendations and implementation to increase the opt-in and conversion rates for booking and engagement.
DELIVERABLES:
- 1 month assessment
- 3 month assessment
- 6 month assessment
Note: Up to 3 hours per assessment for improvements
Additional Content
We know that you will want additional content about your business on your website than what we are developing. This might include additional pages, blog entries, imagery, frequently asked questions, and documents. We support and encourage this content to be created and added to your website.
Our disclaimer is that this content development or entry does not hold up the project process or our project milestones. Payment must not be withheld due to this content.
PROJECT INVESTMENT
Your Custom Quote
Deliverable |
Timeframe |
Cost |
WEBSITE |
||
Planning |
4 hours |
$200 |
Conversion Content |
2 days |
$500 |
Additional Content |
5-7 days* |
$100 |
Search Content |
5-7 days* |
$200 |
Design |
2 weeks |
$300 |
Mobile Design |
2 weeks* |
$200 |
Website Build |
2 weeks* |
$300 |
|
$200 |
|
|
$100 |
|
|
Included |
|
|
Included |
|
Email Marketing Template |
1 hour* |
Included |
Social Media Setup |
2 hours* |
Included |
Completion, Quality Assurance, & Warranty |
2 weeks* |
$100 |
Training |
1 day* |
$100 |
___________ |
___________ |
|
Subtotal |
|
$2,000 |
Referral Discount (Krysta) |
|
– $800 |
Total |
3 weeks |
$1,200 |
Select The Best Plan For Your Ongoing Maintenance
Bronze - $99 / Mo
Website Hosting, The Flawless Platform, Daily Backups, Weekly Security Scans, Weekly Performance Scans, Uptime Monitoring, Unlimited Chat Support & Monthly Reports
*Recommended For Your Website
Silver - $499 / Mo
Everything in Bronze + Up to 8 hours of custom design, development, and research.
Platinum - $1,999 / Mo
Everything in Silver + Google Adwords & Facebook Ad Management, 1 – 4k Video Production per month, 1 Photoshoot per month, & 20 to 30 Social Media Posts per month (formatted for each different platform)
ADDITIONAL BILLABLE
Unplanned components, ideas, revisions, and project scope happen – when there is an unexpected event that will incur a cost, we will notify you ahead of time and will not produce unless we receive clear approval for increased budget and timeline.
OUR TEAM & ABOUT US
We have built over 300 online business projects since 2014. Our business is owned fully between by the CEO, Mario Salazar. Your project will be managed by Mario and several of our team members will play a part in the build over the duration of your project.
Each of our projects
Deborah
Content Copywriter
Christopher
Conversion Specialist
METHODOLOGY
How it Works
- Discovery – through a process of surveys and meetings we’ll gather all the information we need to have the best understanding of your business and goals.
- Architecture – just like a building, a website needs a solid blueprint. Together we’ll determine the best way to organize your website and sketch out a rough outline.
- Content – with a solid blueprint in place it will be your job to collect, organize, edit, and deliver to us content for each page of the website.
- Design – at the same time you are working on
content our team will be creating non-functioning comprehensive layouts showing possible design directions. - Development – with all the necessary architecture, content, and design elements in hand we’ll create the first working version of your website.
- Launch – getting your website “go live” ready will inevitably require several rounds of revisions and polish. Once the website is ready, we’ll go through the final launch checklist.
- Warranty – your site is now live! Over the next several weeks our team will be training you on how to manage the website and helping you solve any issues.
Communicating Effectively
During your project communication will be non-stop with emails, phone calls, and online meetings. Here is how we make it happen.
- Email – support@flawlesswebsitedesign.com is the only email you need to remember. Everyone here regularly checks this account and the person best suited to reply will always do so quickly.
- Phone – (303) 558-6592 is the direct line of your project manager, [PROJECT MANAGER NAME]. Your calls are always welcome between
8am and5pm MST, Monday through Friday. - Meetings – we use UberConference for online meetings to review milestones and deliverables. All you need is a smartphone, tablet, or a computer with microphone.
AGREEMENT, BILLING, AND ACCOUNT CREATION
VENDOR (us, we, our) Flawless Website Design |
CUSTOMER (you, your) Nicole Anne Lavelle |
INVOICES
Payment is due upon receipt of invoice. You may not withhold any amounts due and we
PAYMENT
Payments are due upon completion of deliverables. If you delayed the execution or performance of a deliverable we reserve the right to make payments due upon the estimated due date.
Deliverable | Amount ($) | Estimated Due Date |
Agreement Signing | 400.00 | February 5th, 2019 |
Design Approval | 400.00 | February 18th, 2019 |
Sign Off | 400.00 | February 22nd, 2019 |
First Monthly Retainer | 99.00 to 1,999.00 / month | March 5th, 2019 |
Domain & SSL Renewal (Annual) | 24.99 / year | February 5th, 2020 |
TERMS & CONDITIONS
This website proposal incorporates the website proposal terms and conditions provided online at https://www.flawlesswebsitedesign.com/terms-of-service/ and form a binding part of this agreement. You acknowledge you read, understood and agree to the terms and conditions.
ENTIRE AGREEMENT
This document together with any attachments, as well as any new, different or additional terms, conditions or policies which we may establish from time to time, and any agreement that we are currently bound by or will be bound by in the future, constitutes the complete and exclusive agreement between you and us concerning your engagement of us on this project, and supersede and govern all prior written and verbal communications.
Agreement Signed by Nicole LaVelle
DATE & TIME: 02/04/2019 at 8:47 pm
EMAIL: Nlavelle@students.naropa.edu
IP ADDRESS: 174.16.94.38