We will give you an overview of the pros and cons of the email marketing software with an in-depth GetResponse review. GetResponse is one of the bigger fish in the email marketing lake. According to their website, they have 350,000 customers.
Desktop & Mobile Emails
The feature set in and of it-self is fairly impressive. Most of all, there is a feature that can’t be found in any other e-mail tools we’ve ever reviewed, at least not like this: a landing page editor. All templates are “responsive”. This means that your newsletters will be displayed properly both on smartphones and tablets.
Under the hood of GetResponse
After signing in, you will see the main dashboard. The main features can all be found in here. Among them is the newsletter creation feature, which we will be examining first. Click on “create newsletter” and select the e-mail editor. Now, we choose a name for the newsletter and a subject line. Of course, clicks can be tracked, and you can go beyond that and enter campaign IDs for Google Analytics. Here we find the A/B testing feature. It is not only included, but implemented very elegantly– activating it is incredibly easy. As testing is crucial for an effective campaign, we like this a lot. Now we need to find a suitable template. As mentioned before, all of them are responsive– considering the number of designs, this is outstandingly good. I personally prefer the very simple templates because they allow for the most creative freedom.
Testing different options can be very helpful when putting together your email campaigns. For instance, we can have two different subject lines face off against one another. Afterwards, we select the newsletter recipients. If you decide to do an A/B test, only a portion of the newsletters will be sent out for now. The e-mail that has a higher open rate can then be automatically sent out to the remaining recipients a day later, for example.
Landing Page Editor
Landing pages are external pages you can reach from the newsletter. They are made especially for campaigns with specific goals in mind, such as downloading an app, signing up for a webinar, or purchasing a specific product. Now you can add your own content and images, and, as with the newsletter editor, even include an A/B test to see how well different landing page varieties work. As a positive side note: The landing page is responsive, too.
All in all, GetResponse is a very powerful newsletter tool when compared to the competition. The feature set is a solid plus; among these features are automation, the landing page editor, and the mobile friendly design templates. The cost-benefit ratio is worth mentioning – many other tools cannot dream of offering such a feature set for this amount of money.