Keeping your audience engaged through the best email marketing for small business owners
Email marketing is one of the most profitable, yet one of the easiest forms of marketing to overlook.
According to Hubspot, email marketing can generate $38 in ROI for every $1 spent. So if you’re still not utilizing email marketing for your business, read the rest of this blog post to find out the best email marketing for small business, features of this software, and how to use it effectively.
What is email marketing? (And why does is it so important?)
Often, when people visit a website and leave, it is usually the last time that the person will go to the page if they are not convinced to sign up. If you’re not collecting your visitors’ email addresses at some point during their visit, chances are, you will never see that visitor again.
When you capture a visitor’s email address, you open the opportunity to continue the conversation from the website. You’re able to reach out and engage with your audience days, weeks, or even months after they’ve left your website.
How much does email marketing cost?
With Mailerlite, you can sign up for free up to 1,000 subscribers. This gives you the freedom to test your email marketing efforts as you begin to grow your list.
Why do we recommend Mailerlite over all of the other email marketing platforms?
We’ve tested dozens of email marketing platforms, ranging from free ones to ones costing upwards of $120 per month. Mailerlite is very user friendly, easily integrates with other programs with their API, and makes it easy to create professional, visually-stunning emails,
If you’ve never used email marketing before, here’s why you need to start now
- You’re able to send out targeted and personalized content based on the audience that you’re building.
- You’re able to keep your audience engaged with your brand.
- You can send out sales or promotional emails to boost your sales.
- You’ll build stronger relationships with your subscribers if your emails provide a lot of value.
- You can bring back people to the website that may not have taken action the first time they visited.
How to setup your account and get started with the best email marketing for small business
Start by clicking any of the buttons on this page to head over to Mailerlite to sign up for your free account.
Once you’ve registered your account, you have to go through a simple approval process where you fill out a form with all of your business/website information. Mailerlite then reviews your submission and either approves/denies your account.
The approval is usually done on the same day you register and submit the approval form. From my experience, it only takes a couple of hours for Mailerlite to approve your account.
Once your account is approved, you’re able to import your current list if you have one, or add individual subscribers to your list.
You’re then able to start sending out emails to the list you’re building.
The entire setup process should only take about 10 minutes, and again, it’s free.
How do I build my email list so that I can use email marketing more effectively?
In order to begin building your list, you need to be able to provide value to your subscribers. In other words, you have to figure out the reason why you want people to sign up for your email list in the first place.
You can offer freebies (i.e., e-books, music, training videos) as an incentive to get visitors to sign up for your email list. This tends to be one of the easiest ways as your subscribers are joining your list for something that they can use immediately.
Another simple way is to add all of your current customers to a list, with their permission of course. Customers that have already paid you are more likely to purchase from you again. After just one purchase, a single customer has a 27% chance of returning to your store for another purchase.