Building a website is a great way to expand your business and reach a wider market. However, web development does not come naturally to everyone. As a result, there might be a few roadblocks you will run into during your course in web management. Luckily, you can also avoid these tech problems by following certain steps on how to prevent common website tech problems beforehand.
Keep Your Web Design Interesting
A wonderful fact of the internet is that it is a place where everyone can promote their business. That said, you need to do your best to keep your website fresh. It may help to think about your website as your physical office or storefront. Your design should be different from the competition, but it also needs to follow a logical path. This will help your potential clients have an enjoyable experience online while making sure that they can find what they are looking for. You should also look into color theory and use colors appropriately in your website to elicit the emotions you want. For example, cool tones make your site more inviting and calming.
Improve Your SEO
The goal of your website is to bring more attention to your business. Still, you can only achieve that goal if people are able to find your website through a search engine. For this reason, you need to work on improving your Search Engine Optimization, or SEO. Essentially, this means that you need to give the search engine a reason to promote your website. You can do this by encouraging customer reviews on your products or services, which will help show that your business is legitimate. Blog posts are another way to bring more attention to your site because SEO tracks the usage of keywords to rank sites. Your blog posts do not only need to be strictly about your business, but any related topics as well. For example, if you are a general contractor, your site could have an article about why someone should get a patio.
Optimize it for Mobile
Nowadays, it is almost more common for people to surf the web on their phones instead of on a computer. Think about it, when someone wants to quickly search something up, they will whip out their phone because it is faster. When you are designing your webpage, you need to keep your mobile visitors in mind. One way to do this is by setting your page up in a way that is adaptable to any screen size or resolution. This would allow every visitor on your website to be able to accurately read your content regardless of what type of device they are using to view it.
Keep Your Software Updated
When people visit your website, they enter into a trust agreement with you, even if it is not specifically expressed, that you will keep their information safe. Part of your duty as a website creator is that you will have updated software. The online world is changing every day, meaning that you need to keep up with the threats that are evolving as well. In fact, more than 90% of IT breaches could have been prevented using modern technology. With new software, you are not only keeping your clients safe from cyber theft, but you are also protecting your business as well from hackers who could shut down your website easily.
To dive a little more into the idea of security online, you need to make sure your website has protective features. You need to use the above-mentioned software to your advantage. If you are looking for more security on your site, you can accomplish this by requiring your site users to create a complex password. For example, most sites require passwords to be 8-12 characters long and include letters, numbers, and symbols. This makes it more difficult for hackers to break into accounts. If your site contains information that is more sensitive, you might want to consider setting up a two step-verification system, which adds another layer of defense against security breaches.
If you are planning on advertising your website online, chances are that you could greatly benefit from using a landing page. Essentially, a landing page is a more compact form of your website that is for a specific topic or product. Landing pages are used as a way to introduce potential customers or clients to the business without allowing them to get lost in the full version of the site. For example, if you had an advertisement for openings in an apartment complex you operate, the landing page would provide information about the apartment and contact information for prospective tenants.
Social Media Connections
Social media sites are a great way to encourage more traffic for your business’ website. They are perfect for reaching out to new potential customer leads. However, on your end you need to make sure that your social media profiles have functioning links to your website and other accounts as well. Some businesses choose to link a landing page on their social media which will bring up more links to their website and any other relevant accounts. On your website, you should also link your social media accounts and encourage visitors to follow them.
In the event that anything malfunctioned on your website, you need to include an avenue customers can use to report issues and launch complaints. This is important if you want to monitor the technology on your website because unless someone told you, you would not know when something is not working. As a result, your website needs to have a separate section where visitors can contact customer service, either through instant messaging, phone call, or email. You could even have an individual section for website complaints that is not joined together with the regular customer service inquiries.
How to Prevent Common Website Tech Problems Summary
Managing a website can be difficult when it comes to juggling the technology side. However, once you get a handle on how to prevent common website tech problems, you will be able to use your website to your advantage and bring in more leads.
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